Ghost chips

It seems like everyone has been talking about ghost chips lately. To be honest, I haven't had a clue what they were all talking about. It turns out that's what happens when you don't watch ads on tv, or watch them with the sound turned off.

This morning, I saw someone blog about ghost chips, had a few minutes spare and thought I'd watch the video. Yeah, it's kind of funny, but not really what I expected.

Turns out I was watching the wrong video - this version is a send up of what is on tv and makes more sense if you've seen the original ad, which is actually a clever way of addressing drink driving. Also, anyone outside of New Zealand will probably be completely dumbfounded by the kiwi style of humour, but believe me, this is funny for us.